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Citadines Kuching Uplands
Home away from home
[New serviced residences in Kuching: Ascott Group's Citadines Kuching Uplands. Not as luxurious as the Ascott, but it adds in more space in the city's hospitality industry. 2012 seems to be the year when quite a number of hotels are aimed to open their doors.]
The Ascott Group explores further markets in Mâ€™sia
by Jonathan Chia
June 13, 2010, Sunday
KUCHING: Building on the success of the Somerset Gateway serviced residences in Kuching, The Ascott Group Ltd (The Ascott Group) feels the time is right to launch its first Citadines serviced residence at Jalan Simpang Tiga in Kuching.
â€œJalan Simpang Tiga is also a fast developing district with a wealth of commercial and retail operations as well as medical facilities. It is also set to be a hub for education and the federal government administration office and hence, we expect strong demand for Citadines serviced residences in this prime location.
â€œWith Citadines Kuching Uplands, we will be able to tap into the cityâ€™s burgeoning meetings, incentives, conventions and exhibitions (MICE) industry, project groups from nearby companies and government offices as well as student groups and visiting professors from the universities located around the property,â€ said The Ascott Groupâ€™s country manager for Malaysia, Tony Ho when interviewed recently.
Ho pointed out that Citadines was one of the three brands that were under the ownership of The Ascott Group, in addition to Somerset and its namesake, Ascott.
â€œOur three brands of serviced residences cater to business and leisure travellersâ€™ different lifestyle needs. Our flagship Ascott branded properties are premier serviced residences that offer residents discreet service in an exclusive environment.
â€œSomerset serviced residences are designed for those who travel with their families. Hence, our Somerset residences have more recreational facilities such as playgrounds, tennis courts and swimming pools.
â€œOur Citadines serviced residences cater to independent travellers who want quality accommodation in a great location and the flexibility to pay for the services they require,â€ Ho highlighted.
On the groupâ€™s long-term plan to build more serviced residences in Sarawak, he said that Sarawak was the biggest of the 13 states in Malaysia and had the potential to further develop its economy and enhance its growth. It would continue to explore opportunities to establish and grow all of its brands in Malaysia, including Sarawak.
â€œWe look for the right partners to work with, partners that share similar goals as us. We also look at the location of the property, whether there is strong demand for quality accommodation that will support the serviced residence business,â€ he added.
On the expectation of growth from the Kuching market this year, Ho noted that he expected contributions from the Kuching market to increase as the group opens Citadines Kuching Uplands in 2012.
â€œBesides Somerset Gateway Kuching and Citadines Kuching Uplands, The Ascott Group manages seven other properties in Kuala Lumpur; Ascott Kuala Lumpur, Ascott Sentral Kuala Lumpur which will be opened in 2013, Somerset Seri Bukit Ceylon, Somerset Ampang which will be opened this year and three properties for corporate leasing,â€ he said.
On the issue of the propertiesâ€™ management, Ho had this to say, â€œThe Citadines brand belongs to The Ascott Group. The properties can be fully owned or partially owned by The Ascott Group or we can sign management contract with the developer to manage the serviced residence. In the case of Citadines, The Ascott Group has been awarded the contract by Kenbest Sdn Bhd to manage the serviced residence in Kuching.
When asked about the performance of Somerset Gateway last year, Ho revealed that the average occupancy rate for Somerset Gateway Kuching last year was around 70 per cent despite the economic downturn affecting the hospitality industry worldwide.
â€œIn fact, in the fourth quarter (4Q) of last year, the occupancy for Somerset Gateway Kuching increased close to 80 per cent. We expect occupancy to rise as the economy improves further this year,â€ Ho added.
Ho stated that The Ascott Groupâ€™s edge over the competition was its customer-centric focus in providing its guests with a truly unique and memorable home-away-from-home experience.
â€œAt The Ascott Groupâ€™s serviced residences, our residents do not just come back to an accommodation, they come home to familiar faces, welcoming surroundings and the assurance that their needs will be taken care of,â€ Ho concluded.
Posted on: 2010/6/14 11:25
Meliora Cogito | [insert text here]
Re: Citadines Kuching Uplands
Home away from home
Posted on: 2011/5/12 8:15
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